Inner I Counseling
Case Study:
Inner I Counseling
From dated brochure-site to client-magnet in six weeks.
Broad Approach's Challenge:
Carol Boyer’s original site — carolboyerlpc.com — looked fine on desktop but:
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spoke about Carol instead of to anxious visitors;
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loaded slowly on phones (60 % of her traffic);
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had no secure way to request a consult;
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buried her differentiator: a practical, hands-on counseling style.
The Broad Approach Solution
Step 1 · Tech Health Check
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Audit of site speed, SEO, HIPAA risks, and brand clarity.
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Step 2 · Implementation Playbook
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Rebrand: new name (Inner I Counseling), new logo & calming color palette.
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Copy rewrite: first-person, client-addressing homepage that invites connection.
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Lead magnet: downloadable “Finding a Counselor Checklist” PDF (designed & gated).
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Platform move: migrated to Wix Studio for drag-and-drop edits and built-in HIPAA form encryption.
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SEO tune-up: targeted keywords “anxiety counselor” “therapy that feels practical,” and long-tails (blog).
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Accessibility pass: WCAG-compliant color contrast & alt text.
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Step 3 · Fractional CIO Oversight
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Shot three 2-minute Loom videos so Carol can update blog posts herself.
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Monthly analytics dashboard tracking traffic, form fills, checklist downloads.
What Made the Difference?
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Client-first language – visitors immediately see “You’re not alone…” not “Welcome to my practice résumé.”
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Single, clear CTA – a HIPAA-secure form beside a calendar link.
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Tiny training videos – Carol edits content without a developer.
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Modular engagement – she bought Steps 1 & 2 first; added Fractional CIO later when referrals spiked.
Original Website
New website designed by Broad Approach
Original Website
